So you’ve got a great name picked out for your business and you’re thinking about hiring a designer to create an identity (logo) so that you can start branding the business with an image and color palette. Stop. Hold up. Did you forget something? Do You Need a Tagline? Answer these two questions to determine [...]
3 Ways to Make Your Customers Feel Valued
1. Create & Promote a Suggestion “Box”… …and actually read and respond to what customers write! It’s a bad idea to run a business entirely based off of what customers say they want, but it is a fantastic idea to keep asking them and learning from their suggestions. A suggestion box is an essential tool, [...]
Earn Customers for Life With This Tip!
I bought a pair of leather sandals from zappos for the first time last week. I’m a guy, and for me to lead off an article with an example of shoe-shopping says a LOT about the experience I had buying them. The checkout process was really easy and straightforward (a topic for another day), but the thing that really [...]
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Choose & Buy a Great Domain Name [video]
If you’re new to buying domain names, the process may be a little intimidating. Not only do you need to choose the best domain registrar, but you need to choose the best domain name for your website. With so many domain names already registered, it can be tricky to choose a good name. Once you’ve registered a [...]
Use Google AdWords to Get Targeted Business (plus $100 Vouchers)!
If you want to get highly targeted visitors to your website (I’m talking REALLY targeted… like only people with a high school education within 15 miles of your business) then you’ve gotta check out Google AdWords. Essentially, you sign up for a free account with the AdWords service, then you can create campaigns targeting specific [...]
Buy Web Hosting for Your Business [video]
Web hosting is an important tool in your marketing toolbox. Essentially the place where your website lives, it is crucial to choose reliable, scalable web hosting. As a business owner, the thought of dealing with web hosting may be daunting or intimidating. Before you begin… Prior to buying a web hosting package, you’ll need to [...]
Set up the right social media profiles for your business
A common question I’m asked by clients all the time is “should I be on facebook or twitter?” In reality there are about a dozen popular social networks these days, and whether or not you should invite them into your business depends on three factors: 1. Can you keep up with them? If you know [...]
We’re Warming Up
Q. Where is all the content? A. It’s coming – soon – rapid fire style. If you’re one of the lucky ones stumbling across this blog for the first time, you’ll see it’s a bit of a wasteland. The goal is to publish at least 3 new articles per week starting July 11th. It would [...]
About Benjamin Kouba
I've been helping small business get off the ground for over 10 years. I am the author of the Startup Marketing Kit, owner of LEAF9, and hopeless espresso addict. I am a lucky husband and blessed daddy of two perfect (usually) kids.